Twitter buyer personas hero image

How Twitter Can Help You Create Surprisingly Accurate Buyer Personas

If you’re building a marketing strategy, you have to start with your customers. That means building on solid, data-backed buyer personas. But, it can be challenging to build accurate personas. It’s often tough to find sources of accurate information, even for enterprise marketers. When you’re working with a startup or a smaller brand, it’s even tougher. Many ecommerce platforms, data […]

Email marketing queries header image

Email Marketing Best Practices: 33 Questions Answered By The Experts

Email is one of the top performing channels eCommerce sites, and any business in general, can use to boost revenue, AOV, and increase retention and loyalty. But what are the email marketing best practices you can actually use for your business?If you’re looking for answers to your questions about email marketing, look no further. In this guide, you’ll discover email […]

Buyer persona hero image

What is a Buyer Persona?

A buyer persona is like an ‘identikit’ picture of your ideal customer. It’s a character you create to represent the people who you most want to buy from you. Think of it as a mock-up of your ideal customer. It’s like you’re creating a ‘wanted’ poster from a description, so that person is easier to recognize. You’ll see personas called other […]