Modern buyers use content the way they once used sales people: to learn what they need to know to make purchase decisions. Everything from lead generation through nurturing to the decision phase of the funnel is driven and supported by content.
For B2B businesses, content marketing is absolutely crucial: most of your buyers will look at more than 10 pieces of content before they even start deciding. Creating quality content generates more leads and supports more sales. (Content marketing works best when it works to a solid, data-backed strategy.)
Want to get your content marketing off the ground? Need some custom content?