Copywriting: writing to make something happen.
That means something like clickthroughs, or subscriptions, or phone calls, or signups, or sales. Something that wouldn’t have happened otherwise. How do I know it wouldn’t have happened otherwise? Because great copy can move the conversion needle like nothing else can. We’re talking hundreds of percent.
Those numbers happen when there’s a solid plan in place, and when content marketing, search and social all feed the right traffic to the right landing pages or websites. But without great copy, they don’t happen at all.
Want them to happen for you?