Richard was great to work with and produced very good results.
Jeremy McNeill, CEO RoboticInvesting.com
Copy and content work together, built on strategy and backed by data. The most successful content marketing happens when a plan comes together. Shooting from the hip is for emergencies only.
Quality and targeting are the most important attributes of great content, and they happen as a business process, not a ‘campaign.’
Content achieves its goals when they’re clearly defined as part of a broader strategy. A plan that should tie in with search, your other marketing channels, your social efforts. A plan to get you more customers. (Otherwise, why bother?)
When you build a coherent strategy that leverages content and copy together to reach the right audience, great things – sometimes surprising things – can happen.
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